FRANKFURT, Sept 29 (Reuters) - Nestle (NESN.VX) is mulling a go towards a noteworthy er focus on "well-being" as it seeks higher-margin business for the future, its chairman said.
"It's a more holistic concept," Peter Brabeck tfeeble Frankfurt's ICFW business journalists club late on Monday in relabel s for release on Tuesday.
The focus would be more on personal care offerings for customers that would create higher value for the company, Brabeck said, adding that no decision on a strategy shift had been hold n and that the issue was still under discussion.
Nestle was maintaining its premium brand focus and would sell low-margin, commoditised product lines, such as tomato paste or pasta that faced fierce competition from own-label brands, Brabeck said.
"We will increase value but we will not gash prices," he said.
Brabeck declined to comment on whether Nestle might counterbid for Cadbury (CBRY.L) after the British confectionery group rejected a 10.2 billion pound offer from U.S.-based Kraft (KFT.N). [ID:nL7524247]
Nestle Chief Exegash ive Paul Bulcke, who took over the helm from Brabeck in April last year, has said the group plot ned no enormous acquisitions this year or next, though it was always open to opportunities. He has also declined to comment on Cadbury. [ID:nL7695185]
Brabeck said there were no changes plot ned for its 30 percent shold in French beauty products create r L'Oreal (OREP.PA) for the time being.
"Currently, L'Oreal is a financial investment, not a strategic one," he said. Continued...
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